Marketing Mix

merchandising is a regular and continuous operation: merchandising is a continuous activity in which goods and work atomic number 18 manufactured and distributed to consumers. Assembling, grading, packaging, transportation, w atomic number 18housing, etc. atomic number 18 supplementary to market and are useful for smooth and bang-up conduct of merchandise operations. Facilitates triumph of tender-hearted wants: merchandise activities are basically for satisfying the involve of consumers and besides for raising mixer welfare. Identification of consumer needs should be the starting point of marketing activity. Relates to goods and services: trade relates to goods and services. It is concern with the exchange of goods and services with the intermediate of money. Trade transactions are between sellers and buyers of goods. Thus, goods and services invent the basic and the most unrecorded element in marketing. Brings convey of ownership: Marketi ng activity brings transfer of ownership of goods and services and facilitates physical distribution. Production acts as a base of marketing. Creates utility: Marketing activity creates utilities (time, come on and possession) through which human wants are satisfied.

Wider socioeconomic significance: Marketing activity has wider socioeconomic significance as it facilitates large-scale production, creates considerable employment opportunities, and promotes social welfare and cultural exchanges. Importance of 4 Ps: Marketing is the sum total of 4Ps. These are: product, price, publicity and physical distribution. large marketing is possible through portion combination of 4Ps called marketing mix. Integra! l part of business: Marketing is one flavor of business. It is within the scope of business and is also linked with new(prenominal) functional areas of business. Evolutionary ideal: The concept of marketing has undergone strong changes. It is not merely for profit maximization. It has wider social significance. Precedes and follows...If you want to astound a full essay, order it on our website: OrderEssay.net

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